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Young Star Snubs Cleveland
Again With Newspaper Ad

By JOHN P. WISE
One Great Season

For an image-conscious guy as concerned with his brand as LeBron James is, you'd think after the PR devastation he suffered last month that he'd seek out someone other than homeboy Maverick Carter for career advice.

Tuesday's full-page ad (PDF) in the Akron Beacon Journal certainly was a nice step, but it came a day after former Cav and new Heat teammate Zydrunas Ilgauskas did the same thing in the Cleveland Plain Dealer.

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