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By JOHN P. WISE
One Great Season

NBA star LeBron James was the focus of ESPN's "Outside The Lines" show Tuesday, just hours before his new team, the Miami Heat, opens its season against the squad that could very well be its top competition in the East, the Boston Celtics.

It seems like the Lebron conversation takes a new direction every few weeks since he ended his free agency by signing with Miami in July. In addition to the start of the new season, this week's angle is the new Nike commercial in which Swoosh producers seem comfortable trying something new and fairly difficult: turning Lebron into a sympathetic figure.

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