Do You Believe Chip Kelly?

By JOHN P. WISE
One Great Season

EUGENE, Oregon -- Chip Kelly says what all coaches say, except unlike most, you actually believe some of the words that come out of his mouth.

Heading into this weekend's heavyweight Halloween tilt with No. 4 USC, Kelly says his 10th-ranked Oregon Ducks are preparing for just another Saturday at the office. But in this case, the office is raucous Autzen Stadium, on Halloween, with ESPN GameDay starting the day and a national television audience concluding it, where the winner will have the inside track to a PAC 10 crown and some serious BCS cred.

"We don't put any more stock into this game as we did the Washington game," said Kelly.

Just once I'd love to hear a coach give reporters what they want, something like, "Oh yeah, this game is huge. We better win this m*****f*****." They never reveal their hands, but we pencilnecks still ask the questions, knowing exactly what the responses will be.